Early one September morn, I was driving down a rural road in Maine, near the northeast corner of Moosehead Lake. Just as I was taking a swig of coffee, this billboard appeared. Man, I hit the brakes. Coffee down my shirt. After popping the Jeep into ‘R”, I backed up, got out, and snapped this picture.
I’ve seen my share of Smokey the Bear signs, but this baby had all those beat. The message was so direct and so unforgettable.